December 13, 2017
7 Tips for Making the Most of Your Sponsored Placements
December 13, 2017
First impressions matter. Your primary photo is featured next to your accommodation name in search results and is the first image potential customers will see of your property. Make it count by leveraging our advanced technology which auto-selects your primary photo for you — or, follow our best practices for choosing your own. This new technology based approach uses data to remove the subjectivity of manually choosing a photo and ensures primary photos are optimized for travelers searching for their next place to stay.
Take Action: Opt into our auto-selected primary photo option in the Management Center. Under the Manage Listing menu, click Photos > Manage Photos > Primary Photo.
Your amenities are a great way to make your listing stand out. Tripadvisor uses patterns in data to choose the most important amenities to highlight to travelers alongside your listing in search results. All you have to do is make sure your amenities are up to date, and Tripadvisor will do the rest! Travelers can also filter search results by amenities, so it’s important to include everything you offer to avoid missing out on potential guests.
Take Action: Update your Amenities in the Management Center. Under the Manage Listing menu, click Amenities
Business Advantage subscribers: Your Special Offer will appear along with your property’s name, primary photo and amenities in your Sponsored Placements. So, use it to your advantage! Create a Special Offer that captures the attention of travelers and gives them another reason to choose you.
Take Action: Add a Special Offer in the Management Center. Under the Drive Bookings menu, click Post Special Offers.
The best way to get your Sponsored Placements seen by more travelers is to maximize your budget. When you set up your Sponsored Placements campaign, you’ll have three budget options — or you can set your own. The higher your daily budget, the more people see your campaign and the more estimated monthly clicks you’ll receive. Our best advice is to adjust your budget as needed based on your current objectives and priorities — read our strategies for managing your Sponsored Placements budget here.
Take Action: Update your budget in the Management Center. Under the Drive Bookings menu, click Manage Campaign.
Travelers on Tripadvisor are looking for places to stay and are ready to book. Make sure you’re giving them everything they need to make their booking decisions, including your best rates & availability.
Take Action: Work with your distribution partners to ensure you’re sharing your best rates and availability with Tripadvisor.
Business Advantage subscribers: Make it easy for travelers to contact you directly by adding your website link as one of your selected Contact Details. When you do, your website link will appear next to your property name and in your ad placement! It’s yet another way to drive more direct booking referrals to your property — right when travelers are searching.
Take Action:Add your hotel website link to your listing in the Management Center. Under the Drive Bookings menu, click Update Contact Details.
As soon as you activate Sponsored Placements, you’ll have access to the Campaign Performance report where you can see campaign analytics. Use this report to track how many impressions your ad has received, as compared to the number of clicks. Not happy with your click-through-rate? Try changing up your primary photo or Special Offer.
Really happy with your clicks, but still want more? Try increasing your budget. Your Sponsored Placements performance is up to you, so experiment a little and see what works for your property! Read our tips for managing your campaigns success, using the performance report here.
Take Action: Monitor your impact with the Campaign Performance report in the Ads Manager. To access this page under the Drive Bookings menu, click Track Performance.
Not yet running a Sponsored Placements campaign? Sign up at www.tripadvisor.com/AdsManager.
