November 11, 2022
Alexa, Explore Abu Dhabi
Award-winning campaign that launched the world’s first virtual destination tour
November 11, 2022
Award-winning campaign that launched the world’s first virtual destination tour
Abu Dhabi is well placed to capitalize on demand as the destination’s restrictions ease. Create new ways of driving excitement, delight, inspiration, and ultimately, bookings to Abu Dhabi.
Launch the world’s first virtual voice tour of a destination on Alexa with themes and content based on Tripadvisor data and traveler sentiment. Create an immersive experience enabling potential travelers to explore the wonders of Abu Dhabi from the comfort of their home by simply saying: “Alexa, explore Abu Dhabi.”
200K +
Unique users engaged with the sponsored page over the course of the campaign
308K
Interactions with the sponsored content within the page
16K+
Total sessions with an average dwell time of over three minutes on the Alexa Voice Skill
