November 11, 2022
NSW: The Open Road
A social activation driving impactful NSW conversations across the community
November 11, 2022
A social activation driving impactful NSW conversations across the community
Increase overnight visitor expenditure, search, and visitation to New South Wales in a safe and sustainable way.
Leveraging our range of content and advertising solutions, drive meaningful engagement with regional NSW road trip content, including travel guides and articles, as well as a social activation to drive impactful regional NSW conversations across our community.
0.21%
CTR, 110% above the benchmark
456%
Quiz hub page engagement rate, 161% above the benchmark
4,702
New South Wales passenger bookings as a result of the campaign, 213% above the goal
