November 11, 2022
Disconnect to Reconnect
Introducing this critical nameplate to our Hispanic Challenge Seeker audience
November 11, 2022
Introducing this critical nameplate to our Hispanic Challenge Seeker audience
Introduce the new Bronco Sport to the Hispanic Challenge Seeker audience and drive high-impact awareness of this critical nameplate, differentiated from the Bronco by establishing the Bronco Sport as the Owner of the Outdoors and a vehicle capable of wild — and tame! — outdoor adventures.
Leverage the scale and trust of Tripadvisor to promote Bronco Sport messaging and content, and drive consideration through a talent-led video program, allowing Hispanic Challenge Seekers to envision the outdoors made possible by the Bronco Sport. Tap into Tripadvisor Navigator, our proprietary first-party data solution, to promote video and social-led content to Hispanic Challenge Seeker audiences.
+13M
Long and short-form custom video views across social media and Tripadvisor’s high-impact video units
42.5%
Aggregated Video View Rate across the Immersive and Explorer Video custom solutions, 2.1x the Tripadvisor benchmark
0.19%
Overall campaign CTR, nearly 1.9x the average Tripadvisor benchmark
